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As new competitors pose challenges from all sides, here are some quick hacks to help your school stand out.

1. Leadership

The leadership of a school is the most important differentiator.  Two schools with the same amount of funds, same real estate and are targeting the same class of parents will earn different market share and brand recognition just based on who leads each team.

Action plan: Hire only the best. Increase staff retention with tailored perks and put out details about your team in your marketing channels. 

For parents, a school is only as good as it makes them feel involved in the children’s education. How well do your parents feel involved in school affairs? Trust me, it does not matter whether they respond to the SMS or Email newsletters you send to them, what matters is that they hear from you always. Action plan: Create an accessible feedback channel. Issue shorter, more frequent communications and personalize the messages that parents receive.

2. Parent Engagement.

For parents, a school is only as good as it makes them feel involved in the children’s education. How well do your parents feel involved in school affairs? Trust me, it does not matter whether they respond to the SMS or Email newsletters you send to them, what matters is that they hear from you always. 

Action plan: Create an accessible feedback channel. Issue shorter, more frequent communications and personalize the messages that parents receive.

3. Learning Outcomes

Poor learning outcomes is one of the most common reasons parents gave for switching schools. Interestingly, this has nothing to do with performance in external examinations as most schools somehow know how to get results. In fact, parents rarely think that something has gone wrong academically until someone points out something their child should know but does not know.

Action plan: Show learning progress weekly. Constantly point out the topics students are struggling with or excelling at. 

Request a demo and I will walk you through how you can use Gradely to engage your parents and also show weekly learning progress for every child or just sign up for a free trial of Gradely via the link below.

TRY GRADELY FOR FREE

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